September 18, 2009 | In: Buzz, Twitter, YouTube, eCRM

Twitter and YouTube: How to Reach Consumers and Media

In September I presented to the Food Marketing Institute. It was a great experience! They were really specific that they wanted people to be able to walk away feeling like they really got how to engage with Twitter and YouTube. They didn’t want another general “social media” presentation.

Here’s the presentation. I know it loses something without my stunning commentary, but hopefully you can follow along. Feel free to ask me questions!

Twitter and YouTube to Reach Consumers and Media

View more documents from Carlen Lea Lesser.

Everything is Connected

Everything is connected if you can see what's not being said, what's missing, and read between the lines. Understanding those connections not only makes us people, but better marketers. In the end, it's all about understanding how what you are doing is relevant to someone else.

My job is to understand those connections and be able to help you to not only be able to see them, but also use tthose connections to improve the world around you. Sometimes it's just why someone would care about your product. Sometimes its understanding how services like Twitter are help return a lost sense of community.

Either way, it's about making connections.