July 23, 2008 | In: Social Computing, What is it?

What the F**k Is Social Media

I think I’m officially in love with “Bonafide Marketing Genius.” No, it’s not just for dropping the f-bomb in this presentation. It’s for voicing what every client and have the people I work with ask me — and then giving a great, clear, concise explanation.

~ I tip my hat to, BMG!

Thanks to B.L. Ochman for pointing this out!

[tags]social media, plain english, presentation[/tags]

Everything is Connected

Everything is connected if you can see what's not being said, what's missing, and read between the lines. Understanding those connections not only makes us people, but better marketers. In the end, it's all about understanding how what you are doing is relevant to someone else.

My job is to understand those connections and be able to help you to not only be able to see them, but also use tthose connections to improve the world around you. Sometimes it's just why someone would care about your product. Sometimes its understanding how services like Twitter are help return a lost sense of community.

Either way, it's about making connections.