Everything is connected if you can see what's not being said, what's missing, and read between the lines. Understanding those connections not only makes us people, but better marketers. In the end, it's all about understanding how what you are doing is relevant to someone else.

My job is to understand those connections and be able to help you to not only be able to see them, but also use tthose connections to improve the world around you. Sometimes it's just why someone would care about your product. Sometimes its understanding how services like Twitter are help return a lost sense of community.

Either way, it's about making connections.

This site has been through many iterations since I first launched it in the Summer of 2000. Every iteration since 2001 is actually captured in the Internet Archive.