Social Media Presentation Madness

I’ll be heading up to NYC this week for a fun-filled day of Social Media presentations.  The day will start off with a presentation to the American Association of Advertising Agencies, better know as the 4As.  Their are having their annual Kansas City day where executives from KC agencies come to the Big Apple for their fill of marketing presentation goodness.    I’m part of a fairly intimidating bill of speakers during the day.  Thankfully, I’m early on so I get to set the bar.  Can’t say if it will be a high-bar or low-bar — but still.  Then I head of to RTCRM’s NYC office on Madison Avenue to give the same presentation to the team at our NYC office.

This will be the 4th or 5th time I’ve done this particular presentation to either staff or clients, so I’ve got the shtick pretty down.  I’m also grateful that this is a topic I’m more than well enough versed in that if I need to go off script, I can.  I’m never sure how much people know about social media from a marketing context.  Sometimes the basic presentation is a “duh” for people, so if the information I planned on presenting doesn’t thrill and chill — I can just move into something more compelling for them.

Truthfully, this really doesn’t happen often.  The data in the “5 Myths of Social Media and Marketing” presentation I developed really is new to most people.  Marketers, understandably, stick to the tried and true most of the time.  Another factor in my favor is that while they may see the data, they may not really know how to apply it to their clients or marketing plans yet.  And, frankly, most people have lives so they don’t follow this nonsense like I do.   Thank goodness for that or I wouldn’t be nearly as employable.

I’m also hoping to be able to post this presentation deck to SlideShare in the near future.  Been talking to the folks at RTCRM about posting it to the blog, with fairly good results.  Of course, most of the time I’m busy working on client business or pitches — hence the long gaps in my professional blogging here and at RTCRMs blog. I do find time to post to Twitter.  Thank goodness for the low pressure of micro-blogging.

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