See no Evil. Speak No Evil. Hear no Evil.

I have notes on several blog posts I want to write, but for some reason this one moved to the top of my list.  There’s a good, wholesome reason for this — I assure you.   On my way to work this morning, I considered browsing the blog options on my Kindle again.  I finally gave in a few months back and began paying for a couple of blogs to be delivered to my Kindle.  It’s actually very worth the pennies I’m paying.  I had finished reading what I had and thought I’d see if there was anything else I felt like adding.

Then I remembered: Porn.

Apple has taken some criticism for banning porn from the App Store.  I thought it was a pretty silly choice, too.  Let’s be honest porn is the money behind a lot of early innovation, especially anything that  involved home/private consumption of materials.

Now, have you ever checked out the blog listings for Kindle.  I kind of needed to Listerine my eyes out afterwards.   It’s not that I’m a prude.  Well, okay, maybe a little.  But O.M.G.  Not what I was expecting to find under “Lifestyle & Culture” blogs. You just shouldn’t have to put a big NSFW warning on that link.

In the end, it’s simply an information architecture issue.  The blog offerings need an “Adult Materials” type of category.  It’s not  just to keep people like me from not seeing it.  It’s actually good for business.  Some people are clearly looking for this stuff.  Why make them hunt for it?  It’s like on any corporate website where they insist on using some branded or internal jargon term for a content area, and then the only people who know what’s there is the brand managers.  Not really a good idea.

Let’s help people who want to find the content find it, and put clear notices for those who don’t to stay away.

And yes, I just used porn to talk about consumer-centric information architecture.