September 26, 2007 | In: Buzz, Connections, Social Media Optimization

Heroes: Connecting through Quality Television

Everyone is talking about about social media and word-of-mouth marketing these days and acting like it’s a new phenomenon. When, in reality, it’s the same thing that’s been happening for centuries (if not longer) just now we use fancy technology to do it. Word-of-mouth referrals are the holy grail of marketing. Just how do you convince someone to tell someone else about your product? How do you convince someone to share their opinion on their blog, on your website or in a cafe? Really, it’s quite simple — do something that is actually worth talking about.

Continued at the RTCRM Blog

[tags]heroes, social media, social networking, community, comic books[/tags]

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Everything is Connected

Everything is connected if you can see what's not being said, what's missing, and read between the lines. Understanding those connections not only makes us people, but better marketers. In the end, it's all about understanding how what you are doing is relevant to someone else.

My job is to understand those connections and be able to help you to not only be able to see them, but also use tthose connections to improve the world around you. Sometimes it's just why someone would care about your product. Sometimes its understanding how services like Twitter are help return a lost sense of community.

Either way, it's about making connections.

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