Exploring the connections between of technology and culture
July 29, 2009 | In: Buzz, Marketing, Social Media Optimization, Word of Mouth
x-posted from RTCRM Spark Blog I'm not sure I know anyone who works in advertising who doesn't love the show Mad Men. Their season 3 promotion allows you to create your Mad Men avatar! I had to jump right on this. That's me in the bright blue...
January 8, 2009 | In: Marketing, Social Computing, Word of Mouth
I have nothing I can possibly add to...
November 17, 2008 | In: Conferences, Marketing, Pharma, Presentation, Social Computing, Social Media Optimization, Word of Mouth
(x-posted from RTCRM Blog) Last week I had the privelege of speaking at a 4As (American Association of Advertising Agencies) meeting of Kansas City advertising agencies executives. They were in NYC for a day of marketing & advertising fun for the...
April 22, 2008 | In: Internet, Marketing, Social Computing, Word of Mouth
see more crazy cat pics I love when a company actually takes the time to know its customers well enough that they would think of a promotion like this. Jones Soda is a quirky micro-brew soft drink company that makes bizarre soda flavors like Turkey...
March 27, 2008 | In: Twitter, What is it?, Word of Mouth
When I try to explain Twitter to people I usually get blank stares. I'm really loving it and will be sharing some specific ways that different companies are using this tool soon, but for now -- an explanation in plain English. Twitter in Plain...
March 20, 2008 | In: Blogging, Social Media Optimization, Word of Mouth
(x-posted from RTCRM Blog) Photo Credit: Andy Piper Used via Creative Commons Attribution Copyright Depending on your point of view blogging is either the greatest thing to happen to marketing in the history of modern marketing, or the most...
October 2, 2007 | In: Buzz, BuzzAgent, Word of Mouth
I'm working on two new buzz campaigns for Buzz Agent. I honestly get a kick out this, because I get to learn about all kinds of new stuff that I might otherwise not hear about. Plus -- I love getting to be the first one to tell my friends about it. My...
