Exploring the connections between of technology and culture
January 22, 2010 | In: Case Study, Social Computing, Social Media Optimization
This video is well worth the watch. If you are a digital strategist, you will be cheering. If you are new to social media in your marketing mix, it may change your life. Newell Rubbermaid: Social Media from a Multi-Brand Perspective, by Bert...
July 29, 2009 | In: Buzz, Marketing, Social Media Optimization, Word of Mouth
x-posted from RTCRM Spark Blog I'm not sure I know anyone who works in advertising who doesn't love the show Mad Men. Their season 3 promotion allows you to create your Mad Men avatar! I had to jump right on this. That's me in the bright blue...
November 17, 2008 | In: Conferences, Marketing, Pharma, Presentation, Social Computing, Social Media Optimization, Word of Mouth
(x-posted from RTCRM Blog) Last week I had the privelege of speaking at a 4As (American Association of Advertising Agencies) meeting of Kansas City advertising agencies executives. They were in NYC for a day of marketing & advertising fun for the...
July 29, 2008 | In: Facebook, Privacy, Social Computing, Social Media Optimization
An article in Online Media Daily illustrates how privacy illiterate most people are. Most people are so privacy illiterate they don't even know that they should care. In the article, author Nina Lentini discusses Facebook's Social Ads and...
June 3, 2008 | In: Blogging, Marketing, Pharma, Social Computing, Social Media Optimization
Originally Posted by Carly & Art on Flickr A lot of my clients at RTCRM are pharma companies, so I read quite a few Pharma blogs. They are constantly complaining about the lack of Web 2.0 and social Web elements in Pharma marketing. For example...
March 20, 2008 | In: Blogging, Social Media Optimization, Word of Mouth
(x-posted from RTCRM Blog) Photo Credit: Andy Piper Used via Creative Commons Attribution Copyright Depending on your point of view blogging is either the greatest thing to happen to marketing in the history of modern marketing, or the most...
September 26, 2007 | In: Buzz, Connections, Social Media Optimization
Everyone is talking about about social media and word-of-mouth marketing these days and acting like it’s a new phenomenon. When, in reality, it’s the same thing that’s been happening for centuries (if not longer) just now we use fancy technology to...
May 30, 2007 | In: Blog, Bookmarking, Resources, Social Media Optimization, Tips, Tools
It seems like one of the basic tools of search engine optimization (SEO) is falling through the cracks, when it's become more important than ever. I'm really surprised how many sites, are failing to deploy unique titles and descriptions on every page of...
