Exploring the connections between of technology and culture
January 22, 2010 | In: Case Study, Social Computing, Social Media Optimization
This video is well worth the watch. If you are a digital strategist, you will be cheering. If you are new to social media in your marketing mix, it may change your life. Newell Rubbermaid: Social Media from a Multi-Brand Perspective, by Bert...
February 11, 2009 | In: Blog, Conferences, Networking, Pharma, Social Computing, Twitter
(x-posted on RTCRM.com) Despite my outgoing personality and insane level on social media involvment, I'm not very good at the conference/cocktail party networking thing. I attribute this to my being an INTJ and a Virgo. The "I" of INTJ means I tend...
January 8, 2009 | In: Marketing, Social Computing, Word of Mouth
I have nothing I can possibly add to...
November 17, 2008 | In: Conferences, Marketing, Pharma, Presentation, Social Computing, Social Media Optimization, Word of Mouth
(x-posted from RTCRM Blog) Last week I had the privelege of speaking at a 4As (American Association of Advertising Agencies) meeting of Kansas City advertising agencies executives. They were in NYC for a day of marketing & advertising fun for the...
November 1, 2008 | In: Marketing, Social Computing
I'll be heading up to NYC this week for a fun-filled day of Social Media presentations. The day will start off with a presentation to the American Association of Advertising Agencies, better know as the 4As. Their are having their annual Kansas City...
July 29, 2008 | In: Facebook, Privacy, Social Computing, Social Media Optimization
An article in Online Media Daily illustrates how privacy illiterate most people are. Most people are so privacy illiterate they don't even know that they should care. In the article, author Nina Lentini discusses Facebook's Social Ads and...
July 23, 2008 | In: Social Computing, What is it?
| View | Upload your own I think I'm officially in love with "Bonafide Marketing Genius." No, it's not just for dropping the f-bomb in this presentation. It's for voicing what every client and have the people I work with ask me -- and then giving...
July 18, 2008 | In: Branding, Social Computing, Website
I scoffed at Brand Tags when it launched, but this article from Digital Influence Mapping has compelled me to check it out again. The battle of the brands was interesting, but what I'm really finding fascinating is the "guess the brands"...
June 3, 2008 | In: Blogging, Marketing, Pharma, Social Computing, Social Media Optimization
Originally Posted by Carly & Art on Flickr A lot of my clients at RTCRM are pharma companies, so I read quite a few Pharma blogs. They are constantly complaining about the lack of Web 2.0 and social Web elements in Pharma marketing. For example...
April 22, 2008 | In: Internet, Marketing, Social Computing, Word of Mouth
see more crazy cat pics I love when a company actually takes the time to know its customers well enough that they would think of a promotion like this. Jones Soda is a quirky micro-brew soft drink company that makes bizarre soda flavors like Turkey...
