Pharma | Connecting.the.Dots

Archive for the ‘Pharma’ Category

February 11, 2009 | In: Blog, Conferences, Networking, Pharma, Social Computing, Twitter

Back Channel Networking

(x-posted on RTCRM.com) Despite my outgoing personality and insane level on social media involvment, I'm not very good at the conference/cocktail party networking thing. I attribute this to my being an INTJ and a Virgo. The "I" of INTJ means I tend...

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November 17, 2008 | In: Conferences, Marketing, Pharma, Presentation, Social Computing, Social Media Optimization, Word of Mouth

5 Myths of Social Media & Marketing

(x-posted from RTCRM Blog) Last week I had the privelege of speaking at a 4As (American Association of Advertising Agencies) meeting of Kansas City advertising agencies executives. They were in NYC for a day of marketing & advertising fun for the...

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June 3, 2008 | In: Blogging, Marketing, Pharma, Social Computing, Social Media Optimization

pharma 2.0 – testing the waters

Originally Posted by Carly & Art on Flickr A lot of my clients at RTCRM are pharma companies, so I read quite a few Pharma blogs. They are constantly complaining about the lack of Web 2.0 and social Web elements in Pharma marketing. For example...

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Everything is Connected

Everything is connected if you can see what's not being said, what's missing, and read between the lines. Understanding those connections not only makes us people, but better marketers. In the end, it's all about understanding how what you are doing is relevant to someone else.

My job is to understand those connections and be able to help you to not only be able to see them, but also use tthose connections to improve the world around you. Sometimes it's just why someone would care about your product. Sometimes its understanding how services like Twitter are help return a lost sense of community.

Either way, it's about making connections.