Newell Rubbermaid: Social Media from a Multi-Brand Perspective, by Bert DuMars; presented by GasPedal and the SMBC from GasPedal on Vimeo.

Key things to really hear:

• The importance of understanding the culture of Twitter, Facebook or other platforms
• Don’t start with the technology. Facebook might not be right for your goals.
• You have to immerse yourself, not just publish.
• Don’t just talk about business, have fun.
• It’s an eco-system – how does social media fit with your entire PR & Marketing plan?
• Scale it! Test and Learn
• Monetize when the time or place is right

X-posted on RTCRM Sparkblog

I want to give a big shout out to my client, Chop Shop Studios. They recently participated in the 48 Hour film festival and did great follow-up on it by posting their fabulous film to YouTube and then blogging about it. Add to that, since they invited me to the screening — I was able to take a few pictures — which I posted to Flickr.

Since these are some of the lowest cost marketing and self-promotion techniques around, it’s a shame more people don’t spend the time taking advantage of these channels. It’s really just a few minutes a day, or when you have something interesting to share. But, like anything new, there’s a learning curve to overcome to make sure you understand the techniques and best ways to use all of this technology.

[tags]48 hour film project, chop shop studios, blogging, youtube, word of mouth, wom, flickr[/tags]