Connecting.the.Dots » Buzz

Twitter and YouTube: How to Reach Consumers and Media

CarlenLea — Fri, 18 Sep 2009 15:52:05 +0000

In September I presented to the Food Marketing Institute. It was a great experience! They were really specific that they wanted people to be able to walk away feeling like they really got how to engage with Twitter and YouTube. They didn’t want another general “social media” presentation.

Here’s the presentation. I know it loses something without my stunning commentary, but hopefully you can follow along. Feel free to ask me questions!

Twitter and YouTube to Reach Consumers and Media

View more documents from Carlen Lea Lesser.

We Heart Mad Men

CarlenLea — Wed, 29 Jul 2009 17:20:53 +0000

x-posted from RTCRM Spark Blog

I’m not sure I know anyone who works in advertising who doesn’t love the show Mad Men. Their season 3 promotion allows you to create your Mad Men avatar! I had to jump right on this. That’s me in the bright blue in the middle.

I noticed that the cartoon versions of Don Draper and Roger Sterling (left) are looking a lot like RTC’s Matt Connor and Jeff Ross. Does that make Barry Kessel the Bertram Cooper of RTC?

Needless to say, I think this promotion is a brilliant use of social media and viral marketing. Check the Twitter avatar of half the people who work in advertising and they have changed over to Mad Men avatars in the past few days. But the question always becomes, how do you prove success on promotions like this. RTC wasn’t involved in this promotion, but here’s what I’d do. Until the show airs, you can’t determine real ROI of increased viewers. So, right now we’d be watching the leading indicators. But what are those leading indicators? Here are a few of the stats we’d be watching:

Stats as of 07/29/2009 for past 7 days:

URL posted to Twitter 685 times
URL posted to 112 blogs
“Mad Men Yourself” mentioned on 84 blogs
“Mad Men Avatar” mentioned on 65 blogs
315 results on Flickr for “mad men yourself”
Posted to Delicious 224 times

One thing we learn right away is that Twitter fans are Mad Men fans. It’s an interesting piece of data for future promotions. A quick check on my Facebook friends showed more than a few have also utilized and shared their avatars! Names are obscured to protect their privacy.

Lots to learn from this promotion, and lots of fun to be had!

[tags]mad men, mad men yourself, marketing, advertising, social, viral, word of mouth[/tags]

BuzzAgent: Hornitos and AuraTM Paint

CarlenLea — Tue, 02 Oct 2007 13:37:16 +0000

I’m working on two new buzz campaigns for Buzz Agent. I honestly get a kick out this, because I get to learn about all kinds of new stuff that I might otherwise not hear about. Plus — I love getting to be the first one to tell my friends about it. My current campaigns are for Hornitos Tequila and Benjamin Moore Aura Paint.

Since my whirlwind business trip to Cabo San Lucas a few months back, I’ve developed a taste for high-end tequila. So when the campaign for Hornitos opened up, I definitely was interested. I just received my “buzz kit” so I haven’t had a chance to pick up a bottle and try it out for myself, just yet. I’ll report back on that once I’ve sampled. What was funny, though, was one of the items in the kit: a tequila bottle shaped USB drive. Great — just what my computer needs — a shot of tequila!

I also just received my kit for Aura Paint, and I’m really looking forward to testing it out. The big selling point seems to be that it’s low odor and quick drying, but what I’m excited about is the low VOC (volatile organic compounds). That means it’s better for the environment. It’s funny that they are leading with “low-odor” and not eco-friendly — but maybe they think it will appeal to a wider audience that way. It’s more of a “why is it good for me” than “how does it help me save the world.” Either way — it seems like a good thing. I also dig the colors — now I just have to choose one!

[tags]buzz agent, buzz, wom, aura paint, hornitos tequila[/tags]

Heroes: Connecting through Quality Television

CarlenLea — Wed, 26 Sep 2007 13:02:11 +0000

Everyone is talking about about social media and word-of-mouth marketing these days and acting like it’s a new phenomenon. When, in reality, it’s the same thing that’s been happening for centuries (if not longer) just now we use fancy technology to do it. Word-of-mouth referrals are the holy grail of marketing. Just how do you convince someone to tell someone else about your product? How do you convince someone to share their opinion on their blog, on your website or in a cafe? Really, it’s quite simple — do something that is actually worth talking about.

Continued at the RTCRM Blog

[tags]heroes, social media, social networking, community, comic books[/tags]

flickr vision: connecting with images

CarlenLea — Mon, 21 May 2007 21:36:39 +0000

The blogosphere is abuzz today about Flickr Vision, so I felt like I needed to at least do a quick post on it. Flickr Vision is a mashup site that shows you, in real time, the pictures that people are posting to Flickr on a big map. It’s incredible hypnotic and incredible weirdly fabulous. Go check it out, but be aware that you could just lose days staring at the screen as the pictures appear from all over the world.

It’s amazing how a simple idea like this can just set everyone talking!

[tags]flickr, mashups, flickr vision, buzz, photos[/tags]