Archive for the ‘Buzz’ Category

In September I presented to the Food Marketing Institute.  It was a great experience!  They were really specific that they wanted people to be able to walk away feeling like they really got how to engage with Twitter and YouTube.  They didn't want...

x-posted from RTCRM Spark Blog I'm not sure I know anyone who works in advertising who doesn't love the show Mad Men. Their season 3 promotion allows you to create your Mad Men avatar! I had to jump right on this. That's me in the bright blue...

I'm working on two new buzz campaigns for Buzz Agent. I honestly get a kick out this, because I get to learn about all kinds of new stuff that I might otherwise not hear about. Plus -- I love getting to be the first one to tell my friends about it. My...

Everyone is talking about about social media and word-of-mouth marketing these days and acting like it’s a new phenomenon. When, in reality, it’s the same thing that’s been happening for centuries (if not longer) just now we use fancy technology to...

The blogosphere is abuzz today about Flickr Vision, so I felt like I needed to at least do a quick post on it. Flickr Vision is a mashup site that shows you, in real time, the pictures that people are posting to Flickr on a big map. It's incredible...

SXSW Voting Closes 8/27/2010

Everything is Connected

Everything is connected if you can see what's not being said, what's missing, and read between the lines. Understanding those connections not only makes us people, but better marketers. In the end, it's all about understanding how what you are doing is relevant to someone else.

My job is to understand those connections and be able to help you to not only be able to see them, but also use tthose connections to improve the world around you. Sometimes it's just why someone would care about your product. Sometimes its understanding how services like Twitter are help return a lost sense of community.

Either way, it's about making connections.

Life Stream

Phat Quarter Swap: Teen Angst (Back)  Phat Quarter Swap: Teen Angst  Chaaaaaaarge!  Disapproving prairie dogs not as cute as rabbits  Western Kingbird  Black-Crowned Night-Heron  

Through the Years

This site has been through many iterations since I first launched it in the Summer of 2000. Every iteration since 2001 is actually captured in the Internet Archive.

  • Take a little tour down memory lane