Entries Tagged 'Buzz' ↓

I’m working on two new buzz campaigns for Buzz Agent. I honestly get a kick out this, because I get to learn about all kinds of new stuff that I might otherwise not hear about. Plus — I love getting to be the first one to tell my friends about it. My current campaigns are for Hornitos Tequila and Benjamin Moore Aura Paint.

Since my whirlwind business trip to Cabo San Lucas a few months back, I’ve developed a taste for high-end tequila. So when the campaign for Hornitos opened up, I definitely was interested. I just received my “buzz kit” so I haven’t had a chance to pick up a bottle and try it out for myself, just yet. I’ll report back on that once I’ve sampled. What was funny, though, was one of the items in the kit: a tequila bottle shaped USB drive. Great — just what my computer needs — a shot of tequila!

I also just received my kit for Aura Paint, and I’m really looking forward to testing it out. The big selling point seems to be that it’s low odor and quick drying, but what I’m excited about is the low VOC (volatile organic compounds). That means it’s better for the environment. It’s funny that they are leading with “low-odor” and not eco-friendly — but maybe they think it will appeal to a wider audience that way. It’s more of a “why is it good for me” than “how does it help me save the world.” Either way — it seems like a good thing. I also dig the colors — now I just have to choose one!

Technorati Tags: buzz agent, buzz, wom, aura paint, hornitos tequila

Everyone is talking about about social media and word-of-mouth marketing these days and acting like it’s a new phenomenon. When, in reality, it’s the same thing that’s been happening for centuries (if not longer) just now we use fancy technology to do it. Word-of-mouth referrals are the holy grail of marketing. Just how do you convince someone to tell someone else about your product? How do you convince someone to share their opinion on their blog, on your website or in a cafe? Really, it’s quite simple — do something that is actually worth talking about.

Continued at the RTCRM Blog

Technorati Tags: heroes, social media, social networking, community, comic books

The blogosphere is abuzz today about Flickr Vision, so I felt like I needed to at least do a quick post on it. Flickr Vision is a mashup site that shows you, in real time, the pictures that people are posting to Flickr on a big map. It’s incredible hypnotic and incredible weirdly fabulous. Go check it out, but be aware that you could just lose days staring at the screen as the pictures appear from all over the world.

It’s amazing how a simple idea like this can just set everyone talking!

Technorati Tags: flickr, mashups, flickr vision, buzz, photos