January 22, 2010 | In: Case Study, Social Computing, Social Media Optimization
Social Media Needs Real Strategy
This video is well worth the watch. If you are a digital strategist, you will be cheering. If you are new to social media in your marketing mix, it may change your life.
Newell Rubbermaid: Social Media from a Multi-Brand Perspective, by Bert DuMars; presented by GasPedal and the SMBC from GasPedal on Vimeo.
Key things to really hear:
- The importance of understanding the culture of Twitter, Facebook or other platforms
- Don’t start with the technology. Facebook might not be right for your goals.
- You have to immerse yourself, not just publish.
- Don’t just talk about business, have fun.
- It’s an eco-system – how does social media fit with your entire PR & Marketing plan?
- Scale it! Test and Learn
- Monetize when the time or place is right
X-posted on RTCRM Sparkblog
