December 19, 2010 | In: Blog

You Don’t Seem to Blog Much

If this site is all you knew of me, you’d think I don’t really write much.  Life is pretty full, and since the blogging is hard to bill to clients I have to pick and choose my time.

The majority of my blogging efforts these days are over at Treffpunkt,  the RTCRM Digital Integration & Innovation team blog. I should probably do the occasional round here of the things I’ve posted there.  I suppose that’s what this post kind of is!

Here’s a few of my recent posts that I think are worth sharing:

I also really want to share Perspectives a monthly publication of briefings the Digital Integration & Innovation team (which I lead) puts out every month.  As department head, I get the joy of both contributing and editing my team’s submissions before they go on to our managing editor, Nicole Franklin.  The December, holiday themed issue, just came out and should be added to the list below soon.  Our January issue will be focused on things we’re keeping an eye on in 2011.

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Everything is Connected

Everything is connected if you can see what's not being said, what's missing, and read between the lines. Understanding those connections not only makes us people, but better marketers. In the end, it's all about understanding how what you are doing is relevant to someone else.

My job is to understand those connections and be able to help you to not only be able to see them, but also use tthose connections to improve the world around you. Sometimes it's just why someone would care about your product. Sometimes its understanding how services like Twitter are help return a lost sense of community.

Either way, it's about making connections.

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