DCK: Twitter me This

(x-posted from RTCRM Spark Blog)

There’s been lots of buzz around Twitter since it launched in 2006. Twitter really came onto the scene at 2006’s SXSW conference and has been growing steadily since. Lots of brands are jumping on the Twitter wagon and more are wondering why anyone would care. At today’s Digital Coffee Klatch (DCK) for the RTCRM staff in DC, we’ll be discussing what Twitter is and how it is used for personal and marketing reasons.

One of the biggest issues right now with social media and marketing is that people seem to forget to match the technology to the business goals. There are specific types of social media technologies that lend themselves to specific types of business goals. Before jumping on the Twitter wagon you should know what it is you want to achieve and how you will measure success.

However, it’s good to have an understanding of what Twitter is first.

Here is the dicussion guide used at the Digital Coffee Klatch, I hope it helps to illuminate Twitter and the marketing possibilities for you. Questions? Twitter @carlenlea.

Meet Twitter

• Twitter in Plain Language
• Twitter History
• Quick Tour
• Twitter from anywhere
• once you sign up you never need to go back again
• It’s a service — not a destination
• Twitter in the News

Brands using Twitter
Questions for Discussion: Why use Twitter? Is it good for Awareness, Aquistion, or Retention? What are key business or marketing goals that Twitter would be a good tactic to achieve? How would you measure success? What are the operational issues to plan for?

• How Companies use Twitter to Bolster their Brands
• Presidential Campaigns
• Who I’m Following on Twitter

Tools to Manage your Brand Reputation

• Search.Twitter.com
• Quotably
• Tweet Beep Alerts
• Ping.fm

Twitter Alternatives

• Get Satisfaction.com
• Plurk
• Pownce
• Tumblr

Cool stuff with Twitter

• Current TV Debate Hack
• Twitter Vision
• 140 Char resume | See mine
• Twemes
• TwitterVision
• Group Tweet
• Loud Tweet

Twitter Terms:

• Tweets = Twitter Posts
• @username = reply to someone else
• #word = twitter meme

Technorati Tags: twitter, lunch and learn, social media, education, coffee klatch