October 22, 2008 | In: Blog

DCK: Twitter me This

(x-posted from RTCRM Spark Blog)

There’s been lots of buzz around Twitter since it launched in 2006. Twitter really came onto the scene at 2006′s SXSW conference and has been growing steadily since. Lots of brands are jumping on the Twitter wagon and more are wondering why anyone would care. At today’s Digital Coffee Klatch (DCK) for the RTCRM staff in DC, we’ll be discussing what Twitter is and how it is used for personal and marketing reasons.

One of the biggest issues right now with social media and marketing is that people seem to forget to match the technology to the business goals. There are specific types of social media technologies that lend themselves to specific types of business goals. Before jumping on the Twitter wagon you should know what it is you want to achieve and how you will measure success.

However, it’s good to have an understanding of what Twitter is first.

Here is the dicussion guide used at the Digital Coffee Klatch, I hope it helps to illuminate Twitter and the marketing possibilities for you. Questions? Twitter @carlenlea.

Meet Twitter

Brands using Twitter
Questions for Discussion: Why use Twitter? Is it good for Awareness, Aquistion, or Retention? What are key business or marketing goals that Twitter would be a good tactic to achieve? How would you measure success? What are the operational issues to plan for?

Tools to Manage your Brand Reputation

Twitter Alternatives

Cool stuff with Twitter

Twitter Terms:

  • Tweets = Twitter Posts
  • @username = reply to someone else
  • #word = twitter meme

[tags]twitter, lunch and learn, social media, education, coffee klatch[/tags]

1 Response to DCK: Twitter me This

Avatar

Warren Sukernek

October 22nd, 2008 at 9:56 pm

Nice introduction to Twitter. Here are some of my favorite explanations and introduction to Twitter posts http://twurl.nl/yp7pis

Comment Form

SXSW Voting Closes 8/27/2010

Everything is Connected

Everything is connected if you can see what's not being said, what's missing, and read between the lines. Understanding those connections not only makes us people, but better marketers. In the end, it's all about understanding how what you are doing is relevant to someone else.

My job is to understand those connections and be able to help you to not only be able to see them, but also use tthose connections to improve the world around you. Sometimes it's just why someone would care about your product. Sometimes its understanding how services like Twitter are help return a lost sense of community.

Either way, it's about making connections.

Life Stream

Phat Quarter Swap: Teen Angst (Back)  Phat Quarter Swap: Teen Angst  Chaaaaaaarge!  Disapproving prairie dogs not as cute as rabbits  Western Kingbird  Black-Crowned Night-Heron  

Through the Years

This site has been through many iterations since I first launched it in the Summer of 2000. Every iteration since 2001 is actually captured in the Internet Archive.

  • Take a little tour down memory lane