People…Ideas…Technology…Ideas…People…Technology…Culture

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140 Char Bio: connector of people ideas & info – VP/Director Interactive Strategy @rtcrm, marketer, geek, blogger, baker, tea drinker, artist. UMiami

Short Bio: Carlen Lea is an interactive marketing professional with experience in integrated marketing, social media, and organic marketing across a wide variety of regulated and non-regulated industries.   Currently, she is the VP/Director, Interactive Strategy at RTC Relationship Marketing (RTCRM) in Washington, DC.

Need a Speaker or Blogger?
Did I mention I’m a great speaker at conferences and events? Just ask the 4As or or ePatient. Heck, you can even see my presentation at ePatient 2009. I love to blog conference and generally live Tweet conferences I attend. I was an official conference blogger for AdTech Chicago in 2006 and would be happy to do the same for you!

Full Bio: Carlen Lea, VP/Director of Interactive Strategy,  joined RTCRM in fall 2007, and has focused much of her work at RTC at helping Pharma and other clients better utilize digital channels to achieve business goals.  She pioneered the use of social media for business intelligence at RTCRM, through the development of a proprietary social media research tool, the SoundByte. Carlen works closely with the interactive department, account teams, and creative to plan and develop interactive marketing strategies for RTCRM clients, as well as developing the overall interactive practice at RTCRM. Much of Carlen’s work is developing strategies for integrated interactive campaigns, especially incorporating best practices for social media, search engine optimization, and emerging channels.

Carlen’s agency experience at RTCRM and CDG Interactive includes Bayer, Novo Nordisk, GSK, MedImmune, GEICO, Microsoft, Fannie Mae, Mondial Assistance Travel Insurance, and Hilton Hotels. She has client-side experience with Allied Capital Corporation, and both client and agency experience with Interstate Hotels & Resorts.

Prior 2000, Carlen had a successful career as a Stage Manager and Properties Designer at nationally recognized theatres in Washington, DC and around the country. She began the leap to interactive in late 1998 with her launch of Purple Door Productions, the first website in the DC region to provide a centralized employment resource for the DC technical theatre community.

Carlen Lea is a graduate of the University of Miami and regularly writes about effective use of social media and conversational marketing on her website, www.carlenlea.com.  She has also been a blogger for Ad:Tech and won multiple WMA Web Awards, and was also on the Webby award-winning team for the GEICO website redesign at CDG Interactive.  She is also a passionate advocate of local eating and recently launched DC Harvest with her sister, to help break down barriers to direct-from-farm food in the DC region.   Carlen currently lives in Washington, DC with her husband and pet rabbit, Derby.

Digital Belief Model:

It’s not about the technology.  It’s about the power to connect people, ideas and information.

What Matters:

• goal-oriented, performance-based marketing
• taking advantage of powerful, inexpensive online testing tools
• optimizing performance of websites and interactive initiatives
• search engines optimization through relevant content development
• the power of social media for enhancing ROI
• utilizing Web analytics for intelligence, not just data
• Return on Investment from all tactics (ROI)

Transparency Disclosure

I do not receive any monetary compensation from the sites I am reviewing and discussing on this site, nor do I have any affiliation with them, beyond being a user. Should I have an affiliation with a site I am reviewing, I will disclose that in the post. I may accept sample products or site memberships for reviewing on this site, but accepting promotional products does not ensure a good review, or even a mention on this site. Products, or memberships, received from publicists that are reviewed on this site will be noted as such in the review.

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